As you know by now, I love to find new restaurants in London. I have started to follow a plant based diet and switching to eating more healthy and nutritious food has made the world of different. For me, I view food in a different way now. I see it more as something to “nourish” my body. I have completely stopped eating processed food and cut out all fizzy drinks. The results are showing through my skin, productivity and happiness.
ETHOS is dedicated to serving delicious and creative meat-free cuisine that appeals to a large number of people.
The menu is rich with options for those with special dietary requirements (like me) such as vegan, gluten-free, dairy-free and refined sugar-free.
The restaurant is healthy eating fun, attractive, delicious and simple.
Open seven days a week on Eastcastle Street, just off Oxford Circus, ETHOS is a pay-by-weight concept that specialises in dishes from around the world, all bursting with flavour and colour. Allergy sufferers and those with special dietary requirements are well catered for with a vast range of gluten free, dairy free and vegan options.
After you select your food you get it weighed and then you pay for the meal
ETHOS sees in a kinder, healthier world in which eating meat-free is the norm and where by 2040,
40% of the European population calls themselves “flexitarian”.
A “flexitarian” is a person who has a primarily vegetarian diet but occasionally eats meat or fish
This self-service vegetarian buffet covers the globe yet gets everything spot-on, right down to the last lentil.
There are reasons why Ethos might make you wary. It’s near Oxford Circus (so a busy spot), it’s vegetarian (for me it is a dream however) It is a self-serve buffet and you pay for your food by weight. That’s the weight of the food, not your weight hahahaha This ‘comida por quilo’ system is a popular economy-restaurant style in Brazil, but it’s been relatively unexplored in the UK.
Adding to the gimmicky potential, on any given day the main menu might include more than a dozen dishes from the diverse cuisines of Japan, Southeast Asia, Italy, Korea, India, Mexico and Lebanon – and anywhere else that does brilliant vegetarian dishes. Plus a few of their own creations. You can choose as few or as many as you like – building your own bespoke meal, before having your plate weighed and then paying at the counter.
The concept may seem incoherent at first. Standing by the platters and bowls at the buffet. Hot on one side, room temperature on the other – wondering whether the Korean kimchi might go with some nasu dengaku (Japanese miso-roasted aubergine), or the restaurant’s Indian-inflected ‘scotch egg’.
But sitting in the spacious, box-fresh surroundings – the decor is predominantly Nordic white and blue, with some bucolic trunks of silver birch reaching skywards – you taste the food and think: ‘Hang on, this is really good.’
Rather than worrying about whether Thai sweetcorn fritters are complemented by a lovage-laced tomato and bread panzanella salad, the world tour of dishes becomes a mini-adventure in flavour, colour and texture.
Desserts tend to be crowd pleasers such as US-style cake pops, or small jars of sweet, creamy posset with lemon and raspberry. Unfortunately I was too full to try this.